PREPARING THE MAILING

 

  • 411 Video Information takes great pride in the mailings we send out. Each DVD or book is packed in a size appropriate bubble mailer along with a carefully folded press release. The press releases are folded such that the beginning headline is the first thing the recipient sees.
  • We also tape a 411 Video Information business card to each DVD or book to ensure that the writer or producer knows exactly who to contact for additional information or requests for interview or appearance. Many journalists have thanked us for this service.
  • The press release is professionally printed using both sides of the paper in the case of multiple pages.
  • Additionally we use first class or priority mail exclusively. Publications that we send your product to receive hundreds of products for their review, and if anything other than an expedited mail process such as media mail is used, that product may go to the bottom of the cue. (If we don’t believe that the product is important enough to use expedited mail, why should they.)
  • When the journalist or media producer receives a package from 411 Video Information it’s a “must open”.

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