Category Archives: Ask Leslie

Fitness Professional Online Show with Special Guest Leslie McClure – Fitness Professionals Online

Fitness Professionals Online

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Foundation for Success

The following is a description of how 411 Video information builds a foundation for success around each and every client. First we do not make promises we can’t keep.

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Stage One, About the Product

In the case of fitness DVDs, our review and assessment takes the form of a careful reading and analysis of the box copy. This enables us to understand the strengths and weaknesses that we have to deal with when pitching … Continue reading

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Staging the Product

It is of the utmost importance to determine who is going to receive the product. Clearly not all media outlets are appropriate. 411 Video Information has a data base containing over 5000 names. These names are current and former writers … Continue reading

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Product Mailing

Product mailings are staged over time in order to avoid saturating all media outlets at one time. It is 411’s belief, based on many years of experience in providing products for review by the various media outlets, that information generated … Continue reading

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Preparing the Mailing

411 Video Information takes great pride in the mailings we send out. Each DVD or book is packed in a size appropriate bubble mailer along with a carefully folded press release. The press releases are folded such that the beginning … Continue reading

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Follow up for Results

Constant contact with the media on behalf of our clients is the hallmark of our success. But, media contact and publicity is not the only service we provide. When you contract with 411 Video you avail yourself of a vast … Continue reading

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Foundation For Success – Phase 2

After the successful completion of Phase 1, Establishing an Awareness Wave, 411 Video Information will capitalize on the success demonstrated by the media imprints and continue the branding process. Phase 2 must be developed with input from the client as … Continue reading

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